LASER REFLECTIONS: WORK IN PROGRESS
Our studio operates in a fashion very similar to that of a portrait photography studio circa 1950 – we offer what famed photographer Edward Weston referred to as “un-retouched portraits”: We do not employ airbrushing or digital editing to doctor our images and in an era when the authenticity of photographic images is constantly being called into question, we are seeing a large degree of acceptance for our work - primarily (ironically?) in the area of holographic portraiture. I argue that our studio is one of the only places in the world where you can be assured of getting an honest to goodness likenesses of yourself or your sweetheart – an attribute that brings us many subjects who are either :a) physically very attractive and/or b) supremely confident in their position in life. Our appeal is anything but universal and we accept the fact that at $5,000 we are not really an option for the majority of would-be portrait customers. Those individuals can take solace in the knowledge that within the U.S. there some 10,000 airbrushing/digital morphing portrait photographers who, for a few hundred dollars, will indulge their personal appearance fantasies unfettered by reality.